3 Things to Consider When Self-Publishing Your First Book

There are so many things to consider when writing your first book. Here are three things you should consider before self-publishing your first book.

When I decided to really commit to writing and self-publishing my first book, I wish I had known more about the process and I wish I had someone to give me tips to make the journey a little smoother. So, that’s what I want to do for you today. I want to give you three tips to help you get started on your journey to self-publishing. Before you even begin writing anything, consider these three things:

1. Know your purpose for writing.

I know, I know. Your writing is impeccable, creative, award-winning even! But the question is: why should anyone want to read what you have to say? Not trying to sound harsh my fellow ambitious pals, but the reality is, you need a purpose for your book. Is your purpose to share your triumph over a domestic violence abuser? Do you want to help new parents with effective and appropriate discipline techniques for children? Or maybe it’s to give elementary school teachers new strategies to help improve their students’ mastery of a particular concept. Whatever it is, make sure you are clear on it. You want your writing to reflect that you have a purpose. You may be passionate about many topics, but you don’t want your audience to feel like your writing is all over the place. Know your “why” and make sure you nail it!

2. Know your audience.

Okay, so you know why other people will want to read your future book. Now, you need to figure out who in particular will want to break down the doors of every bookstore they can find to purchase your masterpiece. And don’t even think about saying your book will be for everyone! Listen to me, my ambitious friend. You have to gain clarity on who your awesome book will be best suited for. If you don’t know, then no one else will either.

So, let’s think. Will your book be better suited for entrepreneurs, tax advisers, graphic designers, or children ages two to three? It will be pretty hard to pull off a book that will help both a plumber and a two-year-old, right? So, trust me. You need to know who your book is for.

Why does it even matter? Well, if you’re super clear on who your target audience is, you will make marketing easier. By knowing your target audience like the back of your hand, you will be able to know where and how to market to them.

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3. Know your budget.

Oftentimes, aspiring authors will forget to include a budget in the planning process. *gasp! This, my dear, is such an essential part of the self-publishing process. Having a budget will let you know how much you can really afford to spend on your project (and how much you can’t). You may be shocked at how much an editor will cost, a book cover designer, a photographer, etc. Do some research on what these costs will typically look like.

To be honest, you can skimp on certain costs, yet there are some features you simply cannot pay pennies for. So, look at your finances, and see how much you have available to spend at this time. If you need to gather more savings to make your project a success, then do it. Don’t give up simply because you don’t think you can afford it! Check out a post I wrote about ways to fund your dream. This may give you some ideas on how you can get the money you need to make your dream of becoming a published author a reality.


There are several other things to consider when deciding to self-publish your first book. To find out additional 7 things, click here to get access to my FREE Self-Publishing Fundamentals E-Course. I know you have a story worth sharing with the world, and I can’t wait to read it!

Were any of these steps surprising? Which others would you add?

P.S. I'm co-hosting a free webinar this Saturday, February 6 at 2:30 p.m. EST with the AH-MAZING Lindsey Walker of PRMentality. She is an incredible marketing strategist and brand enhancer and I can't wait to share more with you then!