As a writer, it can be tough to build your platform. When no one knows you, you have to find a way to bridge the gap between you and your readers. This is easier said than done, and takes a lot of trial and error. I know we would be amazed by the stories of how even The Greats struggled earlier in their career. One way to grow your author platform is by showcasing your expertise. Another way is by incorporating your personality into your brand. You can do this through embedding personal and meaningful experiences into your content. Here’s why you should consider implementing this tip:
Personal stories help you stand out.
There are millions of writers across the globe. Many probably write about the same topics you and I do. This can make it seem impossible to reach your intended audience. Writing content that is personal, yet relevant, helps you stand out. It doesn’t matter how saturated your niche is; personal content makes you unique.
You don’t have to share what you ate for dinner last night. Nor do you have to write about the time your cousin Alfred barfed at the Thanksgiving dinner table. You don’t have to write about any of those things unless there is reason that ties in with your overall message to your reader. How will your reader benefit from your personal story? The point in sharing personal stories is in fact to help you relate to your reader and to drive home a specific point.
A good author or writer platform could benefit from content that relates to the intended audience. When readers are not sure why they should care about your offerings, it can make it difficult to get your work into the right hands.
Being personal helps generate sales.
If you are building your writer or author platform, it is imperative to create content that makes you look like a human. It can be difficult to sell your books and other products if no one can relate to you. So much of content marketing comes across as “Buy my $1200 e-course for writers NOW!” To be fair, you do need to let people know about your product. However, it does take a bit of finesse (that I’m still learning) to get others to see the value in your product, article, you name it. A part of that finesse is adding personal, relatable content.
Whether it’s a blog post, a live video, or a newsletter, your content should make your audience feel connected to you. It’s all a part of building the “know, like, trust factor.” Think about it this way. If your child tells you he needs $20 without an explanation, he’s probably going to be out of luck. However, if he tells you it’s to help raise awareness about a particular cause you support, you will feel better about handing over your money.
I was a vendor at an event a while ago. Attendees were allowed to purchase items from vendors during two specific time slots. I sold maybe one or two books during the first time slot. However, I had the opportunity to share a bit of my message as one of the guest speakers. To my surprise, I had a lot more people who were interested in me and ultimately purchased my book. I learned an important lesson that night: sharing your message can make your audience relate to you and see the value in what you have to offer.
If you want to learn more about how you can infuse your personal stories into your writing, then join the #WriteReflectCreate Challenge. This is a journaling challenge for writers, bloggers, and creative coaches. In this challenge, you will explore and reflect on your views regarding a variety of topics. Then, you will create content that infuses your reflections in a manner that aids your overall message. The challenge begins October 17th and concludes November 6th. To learn more and join, click the image below.